Kueh Ho Jiak
Since 2017 / 5 Years of Heritage
Signatures: Ang Ku Kueh, Chendol Kueh, Kueh Dadar, Puteri Ayu, Sweet Potatos Ondeh Ondeh
THE STORY OF:
Kueh Ho Jiak
Established in 2017, Kueh Ho Jiak is a multi-generation family business started by Sandy Tan, the 55-year-old founder of Kueh Ho Jiak, who spent most of her childhood around her mother’s small makeshift food cart selling kueh and simple food in the kampung. It first started with her grandmother & passed on to her mom. While helping her mom with collecting dishes and sundry tasks, she picked up culinary skills and organizational abilities as well. She slowly learned the skills set of Nonya kueh making and other traditional Nanyang delicacies, and helped cook and managed the stall for her mum by the young age of 12.
Today, Kueh Ho Jiak is recognized as a heritage hawker by UNESCO, for being a market leader in kueh and yet staying true to one’s roots. With the help of Elizabeth Chan (daughter), the family expanded the business and continues to create and promote great-tasting and healthy kueh and traditional delicacies. They strive to grow their business with the same honesty and integrity used to craft their recipes, with sustainability and great taste for all.