Serving mouth-watering Swiss Rolls and bringing home-baked goodness to everyone since 1997. Founded in 1997, Rich & Good Cake Shop’s mission is to “Bring home baked goodness to everyone.” Using their traditional recipe and the finest of ingredients, every cake is lovingly handmade with passion. The household brand known by many continues to be a part of your precious and joyous occasions by accentuating the moments with their swiss rolls and cakes.