A little reminder, a little perspective, and a little piece of the everyday commute. Inspired by Singapore's iconic ERP signs, these miniature sign keychains transform familiar abbreviations into everyday reminders. What once directed traffic now offers a different kind of direction — small messages designed to travel with you wherever you're headed.
 
Available in 10 thoughtfully chosen reminders, each design offers a different perspective for the journey ahead:
BRB — You've Got This
BTW — Enjoy The Journey
ETA — Everything Takes Time
FYI — Follow Your Instincts
IMO — Choose What Matters
KIV — Stay The Course
OTW — Good Things Ahead
POV — Keep Looking Ahead
TBD — Anything Is Possible
TBH — Keep It Real
 
Whether you're celebrating a milestone, encouraging a friend, thanking a colleague, or putting together meaningful corporate gifts, these keychains are designed to be carried every day — and remembered long after the journey ends.
 
Each keychain comes attached to a Little Reminders back tag with space to handwrite a personal note, turning every gift into something a little more meaningful.
 
The best directions aren't always on the road.
 
Perfect for:
Everyday encouragement gifts
Colleague and team gifts
Client appreciation gifts
Graduation gifts
Driver and car enthusiast gifts
Singapore-designed souvenirs and keepsakes
Thoughtful corporate gifts
 
Small enough for every day. Meaningful enough to keep.
 
Designed and made in Singapore.