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Singapore, Reimagined: Familiar Things Made to Carry, Use and Keep.
From kaya toast and kopi cups to school desks, ERP signs and iced gem biscuits, discover how WAI reimagines familiar pieces of Singapore as keychains, clickers, magnets, gifts and everyday keepsakes.
Aug 110 min read


The Story behind the Kaya Toast Set Collection
Discover the story behind WAI’s Kaya Toast Set Clicker, inspired by Singapore’s familiar kopitiam breakfast ritual. Four interactive keycaps bring together kaya toast, a traditional kopi cup, half-boiled eggs, and dark soy sauce with pepper. Designed and made in Singapore, this collectible desk object transforms the usual order into four satisfying clicks, a little piece of the kopitiam reimagined for pressing, displaying and keeping within reach.
Aug 15 min read


The Story behind the School Desk Collection
Discover the story behind WAI’s School Desk Keychain Collection, inspired by the familiar classroom desks where lessons were learned, friendships formed and little marks left behind. Each miniature desk is engraved with one of five encouraging messages, including “keep going” and “keep growing.” Designed and made in Singapore, these nostalgic keychains are meaningful keepsakes for teachers, students, graduates, mentors and anyone who needs a few simple words to carry forward.
Jul 305 min read


Where to buy teachers' day gifts in Singapore? | Top 4 Teachers' Day Gift Ideas
Gift gratitude to your teachers and mentors with nostalgic appreciation gifts. Here is our list of Top 4 Teachers' Day Gift Ideas.
Jul 303 min read


The Story behind the ERP Sign Collection
Discover the story behind WAI’s ERP Sign Keychain Collection, inspired by the familiar signs of Singapore’s everyday commute. Ten reimagined abbreviations turn road language into thoughtful reminders, from “ETA — Everything Takes Time” to “OTW — Good Things Ahead.” Designed and made in Singapore, each keychain comes with a Little Reminders back tag for a handwritten note, making it a meaningful gift for friends, colleagues, graduates and anyone finding their way forward.
Jul 265 min read
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