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Singapore Magnets, Reimagined: Familiar Favourites That Stick Around
From kaya toast and kopi to iced gems, egg tarts and pineapple tarts, discover how WAI reimagines familiar Singapore favourites as magnets — little reminders of home made to stick around.
Sep 235 min read


Clickers, Reimagined: Familiar Favourites Made to Click
From kaya toast and kopi to iced gems and egg tarts, discover how WAI reimagines familiar favourites as tactile clickers — little interactive objects made to press, carry, display and keep.
Sep 226 min read


Singapore-Themed Merchandise, Reimagined: Familiar Things to Carry, Use & Keep
Discover Singapore-themed merchandise by WAI, from kaya toast and kopi to ERP signs and school desks, reimagined as keychains, magnets, clickers and gifts.
Aug 289 min read


Singapore Keychains, Reimagined: Familiar Things Made to Go Places
From kopi cups and iced gems to school desks, jotter books and ERP signs, discover how WAI reimagines familiar pieces of Singapore as keychains — small reminders of home made to go places.
Sep 236 min read


Keycaps, Reimagined: Familiar Favourites Made for Your Keyboard
From kaya toast and kopi to iced gems and pineapple tarts, discover how WAI reimagines familiar favourites as collectible keycaps — little pieces of familiarity made for your keyboard.
Sep 236 min read
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