Discover the story behind WAI’s Jotter Book Keychain Collection, inspired by the old-school blue and red ruled notebooks many of us grew up with. Featuring 10 encouraging messages and a playful “10/10” red-pen sign-off, each miniature notebook keychain is a thoughtful keepsake for teachers, mentors, colleagues and friends. Designed and made in Singapore, the collection turns school-day nostalgia into a meaningful reminder of curiosity, encouragement, progress and the words th

Discover the story behind WAI's Pineapple Tart Collection, inspired by one of Singapore's most cherished festive traditions. More than a beloved pastry, the pineapple tart represents reunion, hospitality and the joy of gathering. Designed and made in Singapore from original illustrations, these miniature pineapple tart keepsakes celebrate local culture through thoughtful craftsmanship, turning familiar memories into everyday objects you'll want to carry with you.

The humble kopitiam chair is more than everyday furniture. It's where conversations begin, friendships grow and memories are made. Discover the story behind WAI's Kopitiam Chair Collection, inspired by one of Singapore's most recognisable neighbourhood icons. Designed and made in Singapore from original illustrations, these miniature chair keepsakes celebrate local coffee shop culture, nostalgia and the beauty of everyday life.

Celebrating National Day is perfect with uniquely Singapore snacks. Here is our list of Top 10 National Day Snacks and Snack Gift Boxes.

Gifting this National Day is complete with unique gifts that represent Singapore. Here is our list of Top 4 National Day Gift Ideas for 2025.