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Our Story

The feeling and experience of receiving a gift is more than just what the gift is. Beyond the fleeting feeling of momentary happiness, it's about the thought that goes behind the gift - the intention.

Yearning this experience and feeling of intention led us to seeking nostalgia, discovering the childhood biscuits and snacks we grew up with. From iced gems to prawn crackers and butterfly biscuits, we reminisced good old times with rare treats that are near-extinct and losing its foothold due to modern trends.


Preserving these gems that encapsulate memories and seeking to share this inexplicable feeling led us on this journey of discovery. As we rediscover these hidden gems, we realise that beyond the wonders of the looks, taste and texture was the feeling and experience of nostalgia that we actually craved. The memories we created, and the magic we seek to recreate.


Food and snacks are a great way to connect to the past, and a gateway to the future. As we bring together Singapore's Best Snacks in one place, we curate snack gift boxes filled with varieties of biscuits, cookies, crackers, dried fruits, nuts and snacks from the old and the new. Beneath the surface lies depth. Beyond the wonders of carefully designed occasion-themed snack gift boxes, every elegant and intricate gift box carries a message, a feeling and an experience.

To send a feeling and gift an experience, is why we do what we do. With gifts for every feeling and occasion, we put the emotions into gifts like never before. Beyond the wonders, lies intention. With Wonder and Intention hand in hand, we recreate the magic we crave by always starting with WAI.

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